milistrong.blogg.se - Aha moment

AHA MOMENT HOW TO
AHA MOMENT FULL
AHA MOMENT PLUS

Workplace Communication ServiceĬonsider Workplace, a product by Meta for communication within organizations. The team needs real-time collaboration tools and special features to organize a brainstorm session.įor each of these use cases, the value of the product will be different, as will be the “aha moment”, the necessary conditions for its achievement, and the optimal path to the target experience. In this case, the entire team must be registered with Miro to experience its value. It is a “single-player” use case where the user needs tools to visualize ideas and link them together.Īnother use case in Miro is team brainstorming. One of the use cases in Miro is to organize ideas and compile a mindmap. Miro Collaboration ToolĬonsider the popular collaboration service Miro. Accordingly, the definitions of success and “aha moment” and their required conditions will differ by use case. For users with different tasks, the added value will differ. In reality, a product can solve different problems. We talked about the exact task with which the user came to the corresponding service. Please note that above we specified the exact use case for each of the products.

Fourth, the courier must deliver the assembled package within the promised time.ĭefinitions of success and “aha moment” depend on the user’s task.

Third, the user must successfully connect and use one of the available payment methods.

Second, the range of available products should cover the user’s task.

First, the user must be in the service area.

This is especially true if the user is already in the middle of cooking something or if the weather is extremely unpleasant. Many users realize at this moment that ordering products in the application is much more convenient and easier than going to the store. The user’s level of success is proportionate to the share of their food budget they are spending on the service (in comparison to alternatives).Ī potential “aha moment” could be the successful delivery of the first order within the advertised time. Achieving the “aha moment” without meeting these conditions is impossible.Ĭonsider user activation in a 15-minute food delivery service.Ī successful user is one who tried the service and began using it regularly to order food.

Third, the user must receive at least one like back.

To do this, the application must have other people from the user’s city.

Second, the user must find and like several other profiles.

AHA MOMENT FULL

The probability of receiving an answer without a photo or a full profile tends to zero.

First, the user must upload a photo and fill out a profile.

The necessary conditions to achieve the “aha moment”: Such target events will allow users to feel the progress in solving the problem. Another example could be a high-quality and exciting chat with another user during the day after registration. This reward must either be significantly better than alternative products, or at least increase the overall efficiency of solving the problem to makes sense for the user to use several solutions at the same time (for example, installing and using an extra dating app might be more effective than using just one).Ī potential example of an “aha moment” would be to arrange a date within two days of registering. To do this, the user must experience the added value of the product, i.e., they must feel rewarded for the time invested in the service shortly after registration. Let’s consider user activation in a dating application.Ī successful user is one who tried the application, and after a while began to choose it to find a date partner. Examples of user activation paths in different products Activation in dating apps

Understanding these prerequisites is critical for building an effective activation process. To enter this state, the new user must experience an “aha moment.” This is the moment the user first feels the added value of the product and realizes the benefits of having in their life.įor the user to reach “aha moment” and experience the value usually different conditions must be met. The more “job” a product fulfills for the user, the better. → Session analysis: an important tool for designing activation.Ī successful user is someone who is regularly using your product (and not the alternatives) to solve problems in their life.

→ When and why to add people to the user activation process. → Product-level building blocks for designing activation. → How time to value and product complexity shape user activation. → Time to value: an important lever for user activation growth.

AHA MOMENT HOW TO

→ How to determine the conditions necessary for the “aha moment”.

AHA MOMENT PLUS

→ How to find “aha moment”: a qualitative plus quantitative approach. → How “aha moment” and the path to it change depending on the use case. → The dos and don’ts of measuring activation. → User activation is one of the key levers for product growth. → When user activation matters and you should focus on it.